Diamonds Created as Waterfall !

Readers,


Am bringing you the world’s best diamond jewelries. Enjoy the creations and the look of them. Diamonds in the hands of skilled craftsmen take a definite shape! This is mesmerizing and  magnetic. Those who can buy will buy but those who can see they get tremendously pulled towards these diamond jewelries.

The House of Graff is bringing out the most exclusive diamond jewelries. The diamond jewelries of this house tell us an imaginative and creative story in their creations. These jewelries capture you and make you spell bound by their beauty and shape. Waterfall jewelries are inspired by the nature.

It leaves lasting impressions in your mind paying tribute to one of Nature’s most majestic spectacles. You can see and feel the apt craftsmanship and skill. Laurence Graff brings all these things bundled in form of diamond jewelries. Waterfall collections are just beyond imagination.

Waterfall delights you doubly forcing you to buy. Exquisite pieces, while individually are stunning, in combination they are superb, making Waterfall a collection that you as a wearer will cherish for a lifetime. Here pink and white diamonds are studded very attractively. You feel like saluting for the high imagination of Graff House of Jewelries. Whatever you think and say diamond Graff house of jewelries are a class apart! 


Geeta   Rao

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Diamond Saga Goes On......

My jewelry enthusiast readers…

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Sorry for the big gap…. Caught up in my routine as usual… so today am back offering you more on Graff diamond jewelries. Jewelry lovers everywhere have yet another exceptional piece of diamond jewelry to ogle and herald! They say ‘diamonds are the best friend of women.’ I wonder how and why can’t even men be friends with this wonderful blue diamond?! I feel any one who look at it will fall in love deeply.

Diamond in blue color is just a fantasy…and poetic imagination. The magnetic beauty of this diamond is unparalleled. A 35.52 carat beautiful diamond was sold by Christie’s auction house in 2008. It seems this diamond was originally found in India. In 1664, King Philip iv of Spain gave this diamond to his daughter as a dowry.

Her name was Margarita Teresa. This same diamond was bought by the diamond king Laurence Graff for$ 24.3million. Graff then gave it a look of finesse. Cleaned to improve the cracks occurred by the time. This magnanimous diamond came passing through innumerable hands. In the meantime, the carat reduced from 35.52-31.06 carats! Now this mesmerizing blue diamond is in the museum under very strict vigilance! It is at the Smithsonian museum for display! I am waiting to see it!

Cheers readers bye

 Author-Geeta Rao

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Sure Shot of Success -A Combination Old and New

Graff-house of jewelry has been synonymous with the most well known diamonds in the world. It is not only a symbol of your high end status but also an ultimate gift in the romance! Creativity, latest technology, style and fashion are all blended into a joy! It is rare kind of creation with poetic imagination. The diamonds of Graff house of jewelry are ruling the fashion world. It is hard to take our eyes off from this diamond line! A combination of white and yellow diamonds makes a perfect and exclusive piece of jewelry in Graff house! Finely cut diamond and shapely designs make any jewelry fit to attract high end users!

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Diamond creations From Graff House Of Jewelry -Feast to Eyes!

Graff house of jewelry has been well known for the latest and intricate designs.These jewelry designs are ready to smitten everyone,because these are less of designs and more of imaginary creativity!These diamond jewelry designs incorporate exquisite colors and creativity.The moment you see these diamond jewelries you just fall in love with them.The grandeur of diamonds are enhanced by the creativity and matchless craftsmanship.All these ornaments produced at Graff house of jewelry are unique.Majestic look and magnificence go without saying with Graff house of jewelry.
Butterfly is really a blend of technology and creativity!Gaff house of jewelry has produced in butterflies in pink as well as white diamonds.These make you irresistible.You can't help owning them!

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Jewelry- Pink Diamond necklace the rarest of the rare and escalates the beauty!

Diamonds are the most sought after stones in the world. These rare stones are evaluated upon four C’s. That it color, Clarity, carats and cut. After this comes human creativity and imagination. All these factors make a diamond the most spectacular thing in the world. There are diamonds available in the market for the ardent followers and lovers. Jewelry designs of Graff house are just exquisite.
Laurence Graff has been named as ‘The second Harry Winston.’ for his love and passion for diamonds. Whatever diamonds he gets, he crates them into a rare jewelry. He often says ‘had he not pursued his passion, he would not have been what he is today.’ So the passion was a driving force for him to chisel an empire of his own. Graff house of jewelry produces the most fashion designs in jewelry.   
Diamonds of Graff house are world famous. The collections and creativity are  just feast to eyes. Diamonds are weakness of human beings also and a source to enter into an exquisite business! Probably Laurence Graff had both in his quiver!  Many of these diamond businessmen have their own mines to seek riches of earth.
Plenty of hard work combined with exceptional expertise, and professionalism is needed to enter this field. The necklace is made from three rows of round, brilliant cut fancy pink diamonds, resembling the pear-shaped pendant. The total weight of the necklace is of 107.75 carats. Graff house of jewelry has become almost the ultimate place to get what you are looking for……

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Graff -Diamond Earrings- Enhance beauty of the wearer

Now tell me who on the earth will not be mesmerized by the look of this pair of diamond earrings? It has been a perfect blend of creativity, aesthetically excellent and competent technology. Laurence Graff started his diamond business journey since long. Right from the childhood Graff knew very well where should he be? He got established his own business in just five years. He minded reputation always; hence he earned trust of rich sultan of Brunei. He wanted to be the unchallenged king of diamond jewelry industry and he became! Reputation and trustworthiness are two acute qualities one should have as basics in this diamond industry.

These ear rings are in pear shape. They are just creation of excellent craftsmanship with latest technology. Upper part of the earring looks like a flower or a geometrical shape. Graff house of jewelry rolls out such matchless pieces to get completely caught! High professionalism is seen here. These diamonds weigh 122.8 carats! This pair of earrings is a joy to watch. Our eyes hate to shift! It is a sheer poetic experience leaving you in the trance. Designer’s jewelry is a feast to eyes! Graff house of jewelry is full of wonderful treasures.

Diamonds are valued according to three ‘C’s and they are cut, clarity and carats. Many of the world famous expertise say they have been cut wonderfully. Flawless diamonds are the rarest. A mind blowing 122.68 weight of the purest most glamorous diamonds are sure to make any woman feel like a goddess. Celebrities, royals, and the top business people’s first choice is Graff house of jewelry. These are really priceless so no need to think on terms of price! Isn’t it readers? Graff house of jewelry is enjoying a celebrity status in diamond jewelries**

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Graff house of jewelry – Itself Is A Rare Diamond!

Laurence Graff has been ruling the roof of fashion and jewelry world because of his high set standards. I am short of vocabulary when it comes to describe Laurence the owner of Graff house of jewelry. Laurence has been a blend of class collections, extra ordinary designs and above all sharp business acumen. There is one incident that tells about his attitude as a businessman.

Once an American businessman, wanted to buy some diamond jewelries. Laurence from Graff –house of jewelry loomed large in his mind. He called Laurence and told him his wish. Instantly Laurence flew in his private jet to meet that client. He carried $150 million diamond jewelries and boarded his own yacht and met his client in an isolated place keeping away from the public eyes.

After the meeting owner of Graff house of jewelry told ‘today client was in buying mood and I was in a selling mood. ‘How absolute and what a perfect business strategy!’ He said he sold three of the most precious diamonds in the world on that day.

Graff-House of jewelry has been into new jewelry designs making celebrities irresistible! Graff house of jewelry sold jewelries to royalty, businessmen and celebrities in the world. Another feather in his cap, The patriarch of De Beers bought diamond jewelries from Graff house of jewelry to gift his wife on 80 the birthday! 

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Diamonds-Women's Dream of Poetic Imagination!

Graff-House of jewelry designs are just mesmerizing the fashion and style world.The designs of Graff house of jewelry,symbolize rarity,extreme elegance,and the contemporary style.Graff produces polished diamonds from the rough sourced from mines around the world, making it one of the world's leading diamond companies. The diamonds are cut polished and given a shape to the poetic and creative imaginations.Hence they become unique!These cut diamonds are shaped in the magnificent hands of Graff house of jewelry.

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Graff-House Of Jewelries -A Joy Forever!

Graff-House Of Jewelries
Graff-House of jewelry held an exclusive jewelry show in Dubai ladies club recently.  There were about more than 100 elite guests who graced the function in 2008 In Maastricht in March 2008, Laurence Graff was once again stirred an elite class at the Tefaf Arts & Antiques Fair. The Geneva-dwelling jeweler sold a 70,12 carat yellow diamond for 11,000,000 USD to a European buyer.
 Graff is a synonym for the highest quality stones in the world. Only the rarest of diamonds are sent to his workshop in London to be set in to the most exquisite jewelry, such as outstanding earrings and unique rings and necklaces. Graff-house of jewelry has been gifting the world with its fashion designs and shapes. Unmatched Jewelry designs of Graff take you by storm!
Afetr having a look on all his designs don’t you feel like ‘Graff has understood the grassroots of feminine fantasy’ in diamond jewelries. His designs are just intense and the shapes are very poetic! Just a piece of poetic imagination! Good enough to take you to the trance! Graff-house of jewelry is worth visiting once in life time!

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Laurence Graff- RockSteady Diamond in Jewelry Industry!

World famous persons all are and were clients of Graff. The house of jewelry that attracts with great magnetic force! The style and workmanship is unmatched in the world of jewelry. Laurence Gaff had the passion for diamonds from his childhood. He has still kept the passion burning and still alive!This graff house of jewelry is producing fashion jewelries.    

Laurence Graff was born and brought up in London. Started his life as an apprentice at Hatton Garden at an an early age Within a short time he designed on his own. Very soon he started his own establishment at the age of 24 in London .And also making his own designs and pieces.Laurence was made up of a great mettle; he traveled around the world creating his own designs to satisfy his clientele. At 30, Laurence built up a huge house of jewelry in Britain. The most famous ones and the wealthiest were his clients. He was the first jeweler, to get Queen’s Award in export import industry.His flag of venture fluttered rigorously, declaring an era of exclusivity and global luxury brand expansion.30 Stores got opened instantly.

Presently Graff is the controlling shareholder in the South African Diamond Corporation (SAFDICOdiamond wholesaler and manufacturer based in Johannesburg. His company Graff Diamond is unique and vertically integrated company. Graff diamond company cuts, polishes tens of thousands every year a huge house of jewelry. These diamonds take shape according to the imagination of Graff.

Laurence Graff still is highly mesmerized by the look of the diamond. ‘When I came across my first diamond I was struck, mesmerized. I felt that I could see right inside the stone and could tell you what it contained.  It was an inherent feeling which turned into a lifetime passion.’Graff house of jewelries bring out highyl imaginative diamond jewelries.


An international figure in diamond industry, Graff is devoted to philanthropic and humanitarian causes
Funding generously, Graff has opened FACET (For Africa's Children Every Time). The Delaire Graff Estate is an exceptional luxury destination located in the heart of South Africa's wine lands. Featuring restaurants, winery, hotel and spa set in the magnificent Stellenbosch valley, the Estate is just one of the many other business interests created and developed by Laurence Graff. Laurence Graff resides in Gstaad Switzerland.


   



    

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Graff-In Graphing Designs In Diamonds!

Graff is another prominent name among the houses of jewelries It is a sheer passion that Laurence Graff had within him, made him ‘The king of diamonds.’  He kept his passion alive and later made it his profession. He was sure to make his living around diamond only. His inherent feeling for diamonds goes beyond the stones themselves. When he sees, always he has the same undiminished love and enthusiasm for the diamonds when he sees. The wonder has still stayed with him till the date Graff’s Diamond Company has been built upon true burning passion. A house of jewelry a class apart! He says ““Expansion creates its own challenge and finding the best stones is an extremely difficult task. The hunt for diamonds goes on and we search on a daily basis in all areas of the world for stones in the rough or polished. “   His fashion ideas are just out of the world.
Graff is known today as, one of the largest producers of South Africa. Its cutting and polishing factories are located at Johannesburg with more than 300 artistic craftsmen. Thousands of carats of diamonds have been cut and polished here in these factories and the excellent one only will go to Graff’s factories in New York, Antwerp, Botswana and Mauritius.In Botswana, the diamonds are given shape, using state of the art technology and skill. A special park is designed for this at Botswana. Jewelry designs are not sketched here they are born in the shape of ideas.
However, a jewel is not only regarded as a symbol of wealth, but also as the ultimate gift of love. Exclusivity and quality are the keynotes of the collection. All Graff jewels are made by hand in the Graff London workshops, from the creation of the design to the immaculate setting; each piece requires many hours of work, some several hundred hours. The highly skilled craftsmen, many of whom are trained at Graff, have perfected the extraordinarily fine settings that are a major feature of the jewellery, which is always of exceptional quality.With overseas expansion Graff is now a top global diamond jewellery brand. There are 30 Graff stores worldwide with corporate offices in London, New York and Geneva. More recently new flagship stores have opened in Tokyo, Hong Kong, Geneva, Dubai, New York and Moscow. Graff takes great pride in knowing that these gems of everlasting beauty will pass from generation to generation, building their own legends on the way.Graff has GIA (Gemmological Institute of America) as a unique logo. Graff’s have perfected the art of cutting diamonds; they are cut to true perfection.The standard set by Laurence Graff is still unsurpassed! Innovation is unbound. It is said that most expensive diamonds have passed through his hands rather than a dealer. Diamond jewelries of Graff are class apart!

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Bracelet From Van Cleef and Arpels

Now this is modern era. Everything should be tapping with the time. Some ladies like to wear beautiful bracelets. It enhances the beauty of your arm and wrist. Nothing could be lovelier than this Dentelle bracelet from Couture. Another piece of ornament, from the house of jewelry to grab your attention.
It has been made up of white diamonds set in white gold, alternating with pink diamonds set in pink gold. A feast to eyes, you just can’t take eyes off from this bracelet. Cuffs are tailor perfect to show off an elegant wrist, or slip over a glove when you wear three quarter length sleeves, a marvelous look for evening. This bracelet is imaginary creation of craftsmen. It looks like a perfect poetic description. Fashion jewelries are ruling the roof. Diamond jewelries are all time favorites of women.
It is a blend of tradition and modern look. Traditional gem pieces have always been a hallmark of Van Cleef & Arpels luxury jewelry. These designer jewelries are a feast to eyes!

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Ruby Ear rings!-Of Course Van Cleef and Arpels Product!

Carmago Ruby Earrings
Which woman is not fond of jewelries in the world I am yet to see her!But Van Cleef & Arpel maintains consistency in bringing out the feminism out of every woman by their artistic fashion jewelry and antique jewelry.

Van Cleef and Arpels are the exquisite fashion jewelers.
There are earrings with the Mystery setting that match more closely, but I like these divine oval rubies and diamond earrings right. This house of jewelry has brought out many diamond jewelries to the core elite class of society.
Van Cleef & Arpels have some wonderful luxury jewellery items based on the finest of rare rubies. This pair of ruby earrings is the creation of Van Cleef & Arpels jewelry. This house of jewelries is well known for antique jewelries

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Harry Winston-Rules The Wrld of Jewelry!

Harry Winston needs no introduction in the world of jewelry.Right from the richest in the world to Hollywood stars,love to have Harry Winston Jewelry.I could say these jewelries are more of a craftsmen's creativity.A thing of beauty is a joy for ever!

Well-known for jewellery at the Oscars, the world's largest publicly traded diamond company sparkles in both precious gemstone mining & international retail stores.
According to global luxury diamond sales leader Harry Winston Corporation, diamond jewellery sales around the world rose 25% to about US$70 billion in 2006 from $55 billion in 2004.

Consumers in India and China are principal growth drivers for luxury diamond sales. Harry Winston’s chairman Robert Gannicott notes that India’s diamond consumption has gained 27% annually for the past 5 years. Not only do Indians have a long history of wearing expensive jewellery, an increasingly wealthy population is buying more precious gemstones. Meanwhile in China, an emerging middle class continues to develop a taste for expensive baubles, driving up diamond sales in China by 70% last year.

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Van Cleef and Arpels-Gave A New Direction To creativity!

Ephémère Clip
Other feminine pieces of luxury jewelries include this delightful butterfly clip. Just an exorbitant one. You can’t take your eyes off from it!
Bugs, insects and natural forms found in gardens, pass in and out of jewellery trends with regularity, and a clip like this is an heirloom to be treasured and passed on through generations.
This clip shown above right is the Ephémère clip of yellow and white diamonds, rubies and sapphires.  It's so pretty in its own right that I know if I was ever fortunate enough to own such a beautiful piece I would also want to display it as gemart.

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Feminine Clip-A piece Of Art!

Other feminine pieces of luxury jewelries include this delightful butterfly clip. Just an exorbitant one. You can’t take your eyes off from it!Jewelry design is an imaginary creation to look real!The craftsmen are at their best here!This designer jewelry must have caught the attention of millions.Van Cllef and Arpels doesn't need any introduction as a house of jewelry.Most of the jewelries are hand made jewelries here in this house of jewelry.The creativity,imagination,and a sense of contemporaneous all in one to make the piece a unique!

Bugs, insects and natural forms found in gardens, pass in and out of jewellery trends with regularity, and a clip like this is an heirloom to be treasured and passed on through generations.
This clip shown above right is the Ephémère clip of yellow and white diamonds, rubies and sapphires.  It's so pretty in its own right that I know if I was ever fortunate enough to own such a beautiful piece I would also want to display it as gemart.

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Van Cleef and Arpels-ruling the roof of fashion deigning!

Again House of jewelry Van Cleef and Arpels have proved their unmatched skills in designing. Jelery designers of this jewelry house are just out of this world!Their each jewelry is designer jewelry!


Jardin d'Extrême - Orient
It is a delight to see how Van Cleef and Arpels have caught and replicated the existing elements into beautifully designed jewelry. They have taken shape of a Bonsai.
In the luxury Serenité earrings above left, designers have reproduced the pure lines of the dry oriental gardens within the flowing curves of diamonds. These lines are studded with fascinating cabochon star sapphires, imitating smooth boulders. A few marquise-cut emeralds represent the leaves of the maple, a highly symbolic tree in Japanese gardens.
Beside the earrings, the Nuit d'Orient ring features a magnificent black opal (22.96 carats). The ring has aquatic highlights which are enhanced by the mounting which represents the pools, cascades and bridges of peaceful Oriental gardens.

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L'Atlantide-An Imaginary Poetry In Concrete Form!

Van Cleef and Arpels has no limits for its mystic creations.

One collection inspired by the sea is their L'Atlantide range.

L'ATLANTIDE - Van Cleef & Arpels recreates the universe of the wondrous isle of the lost city of Atlantis. There Neptune reigned with his queen Cleita and their court of nymphs, mermaids and other mythical sea creatures.

Hats off to design,creativity,craftsmanship!Van Cleef and Arpels jewelry is irresistible!

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Van Cleef And Arpels- Another Feather In The Cap!

Folks some how I am not able to come out of the mesmerizing effect of Van Cleef and Arpels.I would long to bring you the most exquisite design and a little information about that piece.The Van Cleef and Arpels House has been encouraged by extravagavnce,daring and happy-go-lucky spirit of the roaring 20's.Now at Van Cleef & Arpels, Haute couture and high jewellery unite in a world of exceptional craftsmanship, characterized by unique artistry and demanding standards. Van Cleef & Arpels celebrates this union with its Couture Collection: where fabric becomes jewellery, and jewellery becomes fabric, the result is to drape a woman in majestic splendour. You really need to study the detail of the picture (or the real article) to appreciate the extent of the craftsmanship.

Haute couture and high jewellery have caught up high gentry.A collision of exceptional craftsmanship,lively creature shaped jewelries telling stories,characterized by unique artistry and demanding standards.When this collision is so strong,it is pleasure to deck up a woman in the best manner.

The renowned jewellery ornaments and accessories of high fashion are transformed into rare objects such as: shimmering gold lace, tassels in precious stones, detailed embroideries, ribbons covered in rubies and magical zippers.

Nobody can take his or her eyes off from splendid piece of art.Thanks to the latest technology.The fine gold work looks like hand crafted.
As mentioned above, such antique and vintage pieces are bespoke collector's items. Some even find their way back to their original home at Van Cleef & Arpels, either as museum pieces, or for resale among the owners within the exclusive Van Cleef & Arpels vintage circle.

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Diamond Necklace!-Owner's pride!

This is another exemplary piece of Van Cleef Vanand Arpels a diamond Necklace! This is made of white gold consisting 79 carat diamond. A sheer mesmerizing piece of art!The couture diamond has the finesse of the fabric and craftsmanship.It has been been wired by thin wire to link motifs.In the form of a ruffle the necklace perfectly curves around the neck and unfolds like an organdi collar.

The Van Cleef and Arpels, the house of jewelry uses the rare combination of technique in making this necklace.To reinforce its luminosity and lightness,the couture jeweler has used hidden settings, so that the scattered diamonds look like floating around the neckline doubling the beauty of the necklace.is way these diamond necklaces are the ultimate jewelries!

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The Joy Of Jewelery!Van Cleef & Arpels

Van Cleef & Arpels has carved a niche as beauty, matchless creativity in most sophisticated style of jewelry. In America it is called as hand crafted custom jewelry. Van Cleef & Arpels has been recession proofed! During the severe economy cruch also Van Cleef & Arpels was selling to the fullest. Because the pieces of jewelries are seen as an investments.
Van Clef and Arpels has set a high standard from the beginning, so striving hard to maintain that with proper consistency. This high jewelry house has never thought about a little rest also. Always has drowned in creativity unrelenting. As a result of this research beautiful treasures are produced.In times of economic strife, or war, the idea of investing in high quality distinctive jewellery is not new. In falling markets investors look to Jewellery with couture provenance such as this gem set bespoke piece by Van Cleef & Arpels (see picture immediately right). Van Cleef & Arpels exhibits museum pieces and sometimes resells original vintage signature prized items owned by collectors.

You have to examine a high definition picture to appreciate the craftsmanship and quality of Van Cleef & Arpels couture jewellery pieces.Right - Van Cleef & Arpels Castalie neckpiece. The Castalie Necklace is set in White gold to enhance round diamonds and orange, gold, mandarin garnets.

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Van Cleef and Arpels-Gift To The World Of Creativity!

Van Cleef &Arpels is highly focused on reputation and maintaining consistency in carving a niche.This brnad means unmatched beautiful designs,wonderful craftsmanship blended with high degree of creativity!The brand debuted its Midnight Maki-E Japanese Lacquer collection at the January 2010 Salon International de la Haute Horlogerie in Geneva. The dials are crafted in a technique that has remained unchanged since the 17th century by Japanese artisan Hakose San, whose workshop is his boat - the main enemy of lacquer is dust, he explains, so he takes the dials out to sea, working on them away from dust and dirt. When the dials are dry, he heads for shore.

The enamelled dials of the Extraordinary Hummingbirds collection depict five different types of the bird, along with the particular flower to which each is attracted, and the Timeless Birds of Paradise collection combines enamelling with mother-of-pearl inlay and gold engraving.
Such rare craftsmanship doesn't come cheap - the watches range in price from $72,000 to $116,000. The new Midnight California Landscape collection, fondly called "California Dreaming," is a celebration of the brand's 70th anniversary in the United States. Each dial depicts a scene from the state, including beaches, mountains, waterfalls and sunsets. They are sold as a set, priced at $495,000.

This year Van Cleef introduced three of what it terms poetic complications. The Pont des Amoureux is a retrograde movement with hour and minute indicators represented by a man and woman who meet at midnight for a kiss at the centre of a Paris bridge. The dial is crafted in the grisaille style, with white enamel mixed into a black background, producing a grey, nighttime effect. Enamel artist Dominique Baron of Stern Creations says it takes 45 hours for her to complete one dial, using 8-power magnification and working with a needle.The second poetic complication, the Midnight Tourbillon Nacre, has mother-of-pearl engraved to depict the sun's rays, surrounding the open window of the tourbillon cage, (priced at $141,000.)The third poetic complication consists of a pair of retrograde watches with butterflies crafted in stained-glass enamel, also crafted by Baron, over a mother-of-pearl or onyx dial and diamonds set into the bezel and lugs. They are sold as a set, for $495,000.

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Van Cleef and Aperals-Perefect Jewelries of ethnecity!

The establishment story of Van Cleef and Arpels is no less than a beautiful fairy tale. Thus goes the real story. Alfred Van Cleef, a specialized in cutting gem stone jeweler, fell in love with Estelle Arpels and got married in 1896. Her father was a diamond merchant. Their marriage gave birth to a world renowned jewelry business.
Alfred and Estelle were Dutch. They knew very well they needed to reach Paris if they wanted to exploit their talent to the fullest in jewelry business. Thus they started jewelry business in a small shop on the rue Drouet. Gradually as their business caught up, then they moved to posh quarters on the place Vendome.Soon Estelle’s brothers, Julian, Charles, and Louis brought their skills to the firm. The company established another boutique in Nice. Eventually Van Cleef & Arpels had stores in New York and London. Now the company has stores all over the world.
Immediately Estelle’s siblings joined them to expand the business. Now Van Cleef & Arpels was house hold name .Everyone knew about Van Cleef and Arpels. Soon gained carved a niche in the market as a house of cutting gemstones. The designs became smash hit among the jewelry lovers. Van Cleef and Arpel jewelries had theme based designs either from story or from nature. So mostly they were in shape of butterflies and dragon flies. The four leaf clover became famous as a symbol of good luck.
Van Cleef & Arpel's Innovations
Van Cleef & Arpel’s innovations include the minaudière and the mystery setting. The minaudière is a small vanity case made of hard materials. This was supposed to have been inspired by Florence Jay Gould, the wife of the railway magnate. She used to put her small items into a Lucky Strikes metal tin. Specialties of Van Cleef and Arpel are the creation of the minaudière a hard vanity case, mystery setting and the watch. All these had a superb setting. In mystery setting the gemstones look as if they are floating. First watch was designed by them inspired by the Duchess of Windsor and a padlock with an exceptional clasp. Fairy Watch is also another creation of Van Cleef and Arpel.. This uses a fairy wand to tell the hours and a fairy’s wings to tell the minutes. All of the company’s watches are exquisite. Van Cleef and Arpels has been pampered by Hollywood stars and business tycoons!

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Buccellati-A Class Apart!

Don’t we feel sometimes from where it came?..... So I have tried sincerely to give you some information on Buccellati. Buccellati is a world renowned house of jewelries. An Italian gold smith named Mario Buccellati carried on family tradition. Perhaps he was the first one to open a shop on Fifth Avenue in New York in 1919.His popularity grew very quickly and he came to be known as ‘The Prince Of Goldsmiths.’ Mario, being a hard dying lover of renaissance art, brought all those designs back to life! This worth reading instance briefs about Mario’s characteristics. He hurled an expensive piece out of his window when a lady asked for discount! So was his love for his profession!
Gianmaria Buccellati assisted his father Mario at the age of 14! Gianmaria expanded his business around the world after his father’s death in 1965.He became a leading designer in silver and gold. Highly quality conscious Gianmaria, personally chose his craftsmen to work on his designs. The Esteval, named after a villa in Portugal was a smash hit. He came to be known as the best producer of silver in Italy. After his retirement, he closed his factory. Buccellati hollowware and silver ware are ruling the roof till today!The beauty forever!

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Diamonds are forever-A brand name in diamond industry.

Harry Winston Diamond Corporation is a n expertise in diamond enterprise with premium assets in the mining and retail segments of the diamond industry. The Company supplies rough diamonds to the global market from its 40% interest in the Diavik Diamond Mine, located in Canada’s Northwest Territories. The Company’s retail division, Harry Winston Inc., is a premier diamond jeweler and luxury timepiece retailer with salons in key locations including New York, Paris, London, Beijing, Tokyo and Beverly Hills.

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The House of Jewelries womens ' interest-a blog introduces the extra ordinary houses of jewelries of the world.!

Harry Winston Inc. is the corporate name of The House of Harry Winston, one of the world's most prestigious luxury jewelers. The worldwide operation is run from a Fifth Avenue location in New York City, where the company not only maintains a salon open to a select clientele, but also operates workshops that design jewelry and cut, polish, and set gems. Harry Winston also owns a salon in Los Angeles, where it tends close ties to Hollywood and is spotlighted during each year's Academy Awards, when famous actresses borrow multimillion-dollar jewelry for the evening. In addition, Harry Winston salons are found in Paris, Geneva, Tokyo, and Osaka. Approximately one-fifth of the company's income is generated by less expensive jewelry manufactured in Rhode Island and Hong Kong and sold to mass-market retailers, who are forbidden to reveal the source of the merchandise in order to preserve Harry Winston's reputation for exclusivity.
Harry Winston and the Birth of His Company: 1890s-1930s

When Harry Winston established his business in 1932, he already had many years of experience in the jewelry business. His father, a Ukrainian immigrant named Jacob Winston, had opened a jewelry retail and repair shop in Manhattan's upper west side in 1890. His mother died when Harry was seven, and a year later he and his father, who suffered from asthma, moved to the West Coast for health reasons and opened a jewelry store in the center of the Los Angeles business district at a time when the film industry was just beginning to establish itself in the area.

According to lore, Harry early on demonstrated an ability to recognize valuable stones when at the age of 12 he noticed a two-carat emerald ring on a tray of junk jewelry in a pawnshop window. He bought the ring for 25 cents and resold it two days later for $800. He dropped out of high school at the age of 15 and went to work for his father to devote himself full-time to the store as well as to visit boomtown saloons, where he sold gems to oil prospectors who struck it rich.

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