Laurence Graff- RockSteady Diamond in Jewelry Industry!

World famous persons all are and were clients of Graff. The house of jewelry that attracts with great magnetic force! The style and workmanship is unmatched in the world of jewelry. Laurence Gaff had the passion for diamonds from his childhood. He has still kept the passion burning and still alive!This graff house of jewelry is producing fashion jewelries.    

Laurence Graff was born and brought up in London. Started his life as an apprentice at Hatton Garden at an an early age Within a short time he designed on his own. Very soon he started his own establishment at the age of 24 in London .And also making his own designs and pieces.Laurence was made up of a great mettle; he traveled around the world creating his own designs to satisfy his clientele. At 30, Laurence built up a huge house of jewelry in Britain. The most famous ones and the wealthiest were his clients. He was the first jeweler, to get Queen’s Award in export import industry.His flag of venture fluttered rigorously, declaring an era of exclusivity and global luxury brand expansion.30 Stores got opened instantly.

Presently Graff is the controlling shareholder in the South African Diamond Corporation (SAFDICOdiamond wholesaler and manufacturer based in Johannesburg. His company Graff Diamond is unique and vertically integrated company. Graff diamond company cuts, polishes tens of thousands every year a huge house of jewelry. These diamonds take shape according to the imagination of Graff.

Laurence Graff still is highly mesmerized by the look of the diamond. ‘When I came across my first diamond I was struck, mesmerized. I felt that I could see right inside the stone and could tell you what it contained.  It was an inherent feeling which turned into a lifetime passion.’Graff house of jewelries bring out highyl imaginative diamond jewelries.


An international figure in diamond industry, Graff is devoted to philanthropic and humanitarian causes
Funding generously, Graff has opened FACET (For Africa's Children Every Time). The Delaire Graff Estate is an exceptional luxury destination located in the heart of South Africa's wine lands. Featuring restaurants, winery, hotel and spa set in the magnificent Stellenbosch valley, the Estate is just one of the many other business interests created and developed by Laurence Graff. Laurence Graff resides in Gstaad Switzerland.


   



    

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Graff-In Graphing Designs In Diamonds!

Graff is another prominent name among the houses of jewelries It is a sheer passion that Laurence Graff had within him, made him ‘The king of diamonds.’  He kept his passion alive and later made it his profession. He was sure to make his living around diamond only. His inherent feeling for diamonds goes beyond the stones themselves. When he sees, always he has the same undiminished love and enthusiasm for the diamonds when he sees. The wonder has still stayed with him till the date Graff’s Diamond Company has been built upon true burning passion. A house of jewelry a class apart! He says ““Expansion creates its own challenge and finding the best stones is an extremely difficult task. The hunt for diamonds goes on and we search on a daily basis in all areas of the world for stones in the rough or polished. “   His fashion ideas are just out of the world.
Graff is known today as, one of the largest producers of South Africa. Its cutting and polishing factories are located at Johannesburg with more than 300 artistic craftsmen. Thousands of carats of diamonds have been cut and polished here in these factories and the excellent one only will go to Graff’s factories in New York, Antwerp, Botswana and Mauritius.In Botswana, the diamonds are given shape, using state of the art technology and skill. A special park is designed for this at Botswana. Jewelry designs are not sketched here they are born in the shape of ideas.
However, a jewel is not only regarded as a symbol of wealth, but also as the ultimate gift of love. Exclusivity and quality are the keynotes of the collection. All Graff jewels are made by hand in the Graff London workshops, from the creation of the design to the immaculate setting; each piece requires many hours of work, some several hundred hours. The highly skilled craftsmen, many of whom are trained at Graff, have perfected the extraordinarily fine settings that are a major feature of the jewellery, which is always of exceptional quality.With overseas expansion Graff is now a top global diamond jewellery brand. There are 30 Graff stores worldwide with corporate offices in London, New York and Geneva. More recently new flagship stores have opened in Tokyo, Hong Kong, Geneva, Dubai, New York and Moscow. Graff takes great pride in knowing that these gems of everlasting beauty will pass from generation to generation, building their own legends on the way.Graff has GIA (Gemmological Institute of America) as a unique logo. Graff’s have perfected the art of cutting diamonds; they are cut to true perfection.The standard set by Laurence Graff is still unsurpassed! Innovation is unbound. It is said that most expensive diamonds have passed through his hands rather than a dealer. Diamond jewelries of Graff are class apart!

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