World famous persons all are and were clients of Graff. The house of jewelry that attracts with great magnetic force! The style and workmanship is unmatched in the world of jewelry. Laurence Gaff had the passion for diamonds from his childhood. He has still kept the passion burning and still alive!This graff house of jewelry is producing fashion jewelries.
Laurence Graff was born and brought up in London. Started his life as an apprentice at Hatton Garden at an an early age Within a short time he designed on his own. Very soon he started his own establishment at the age of 24 in London .And also making his own designs and pieces.Laurence was made up of a great mettle; he traveled around the world creating his own designs to satisfy his clientele. At 30, Laurence built up a huge house of jewelry in Britain. The most famous ones and the wealthiest were his clients. He was the first jeweler, to get Queen’s Award in export import industry.His flag of venture fluttered rigorously, declaring an era of exclusivity and global luxury brand expansion.30 Stores got opened instantly.
Presently Graff is the controlling shareholder in the South African Diamond Corporation (SAFDICOdiamond wholesaler and manufacturer based in Johannesburg. His company Graff Diamond is unique and vertically integrated company. Graff diamond company cuts, polishes tens of thousands every year a huge house of jewelry. These diamonds take shape according to the imagination of Graff.
Laurence Graff still is highly mesmerized by the look of the diamond. ‘When I came across my first diamond I was struck, mesmerized. I felt that I could see right inside the stone and could tell you what it contained. It was an inherent feeling which turned into a lifetime passion.’Graff house of jewelries bring out highyl imaginative diamond jewelries.
An international figure in diamond industry, Graff is devoted to philanthropic and humanitarian causes
Funding generously, Graff has opened FACET (For Africa's Children Every Time). The Delaire Graff Estate is an exceptional luxury destination located in the heart of South Africa's wine lands. Featuring restaurants, winery, hotel and spa set in the magnificent Stellenbosch valley, the Estate is just one of the many other business interests created and developed by Laurence Graff. Laurence Graff resides in Gstaad Switzerland.
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